With the cost-of-living crisis threatening to ruin both summer and the UK beer industry, Signal Brewery is launching a series of Pay Day Parties to keep (literal and metaphorical!) spirits high in South London.

Key Points
*Signal’s Pay Day Parties will be on the last Saturday of the month (29 July, 26 Aug and 30 Sept)
*Tickets cost just £5 per person and include a pint of beer and slice of pizza on arrival
*Parties take place from 12pm to 7pm
*Happy Hours run from 1pm to 4pm (with £4 pints and 25% discount off all other drinks)
*Live DJ
*Free Beer Tastings throughout the day
*Beer Pong competitions (with prizes) throughout the day
*Additional food available to buy from VENTI pizza throughout the day

The UK’s Brewing industry is in real crisis due to soaring energy costs and consumer’s having less disposable income. In 2022, 80 UK breweries shut their doors and it’s feared more than triple that number could close by the end of this year.

But Signal Brewery (which sits on the border of the Croydon and Sutton Boroughs) is taking a “glass half full” approach to the current climate by launching a programme of fun, affordable events that include monthly ‘Pay Day Parties’.

These will see the Taproom extend out onto the forecourt to become the go-to place for an affordable, quality, outdoor drinking experience in South London this summer.
Taking place on the last Saturday of each month (from 12pm to 7pm), tickets cost just £5 per person and include a free pint of beer and slice of VENTI pizza on arrival.

Happy Hours will run between 1pm and 4pm – during which a pint of beer will cost just £4 (well below the London average!). A 25% discount on all other drinks (including wine and spirits) will also run during these hours, further helping to keep costs down.

Free beer tastings, led by the expert team, will take place (inside the brewery itself) throughout the day, giving guests the opportunity learn more about (and sample) the range of beers brewed onsite.

As Signal is also a small batch producer of Vodka, Rum and an award-winning Gin, guests will also be able to enjoy cocktails throughout the day while a DJ playing club classics will keep the party spirit flowing until the early evening.